The Golden Circle is a simple framework by Simon Sinek that tells you how to communicate to inspire action.

It has three layers: WHAT you sell, HOW you sell it, and WHY you do it (your purpose/belief).

In digital marketing, you must always start with the WHY.

• WHY: Connects emotionally with your audience, which drives deep loyalty and engagement.

• WHAT: People don't buy products; they buy the VALUE derived from your belief. This emotional connection leads directly to higher conversion rates.

• Result: Marketing with the "WHY" helps your brand stand out and turns casual buyers into devoted customers.

The 7 Ws of Marketing is a quick checklist to make sure your marketing plan is clear and focused before you spend any time or money. It answers seven simple questions:

1. WHO is the customer? (Who are you selling to? Example: Millennials who don't want to cook.)

2. WHAT do they want? (What problem are you solving for them?)

3. WHY do they buy? (What motivates their purchase?)

4. WHERE do they buy? (Which websites or platforms should you use?)

5. WHEN do they buy? (When is the best time for your ads/promotions?)

6. WHO is the competition? (Who else is trying to sell to your audience?)

7. WHY do we sell it? (What is your business's overall goal or mission?)

The Goal: By answering these, you ensure all your digital efforts—from an Instagram post to a Google ad—are perfectly targeted and effective.

Language Understanding
AI’s proficiency in comprehending and processing human language

Perception
AI’s capability to interpret sensory data

Learning
The ability of AI to acquire and adapt knowledge

Problem Solving
AI’s skill in addressing and resolving challenges

Reasoning
AI’s capacity to make logical deduction and decision

What is Brand Positioning
Key Concepts & Definitions

1. Why Are Buyer Personas Important?
2. Real-World Case Study.
3. Key Components of a Strong Buyer Persona.
4. How to Research & Build Buyer Personas.
5. Applying Buyer Personas in Marketing Strategies.
6. Common Mistakes & How to Avoid Them.

1. Visual Psychology in Branding
2. Color Psychology – The Language of Emotions
3. Warm vs Cool Colors – Emotional Significance
4. Emotional Associations with Specific Colors
5. Cultural Meaning of Colors in India
6. Festival-Centric Color Psychology
7. Gender & Regional Differences in Color Perception
8. Regional Preferences
9. Typography Psychology
10. Psychological Impact of Fonts
11. Typography in Indian Branding
12. Strategic Brand Identity Using Color & Typography
13. How to Create Brand Guidelines
14. Tools for Choosing Color Palettes
15. Choosing Typography for Different Platforms
16. Application in Digital Campaigns

Learn the psychology and science behind how customers think, feel, and buy. This course covers the Dual-Process Theory (emotion vs logic), customer journey stages (Awareness → Consideration → Decision), and how top brands like MamaEarth, BYJU’S, Wakefit, and Lenskart use these principles to influence buying decisions.

You’ll master:

• Customer Emotions: Frustrations, desires, fears, and dreams

• Emotion-Based Copywriting: Expand pain points and make audiences feel understood

• Social Proof Strategies: Testimonials, reviews, and credibility signals

• Authority Bias: Branding, media features, certifications, expert positioning

• Authority Stacking: Social Proof Layer, Expert Layer, Trust Layer

• Reciprocity Principle: How giving value builds loyalty

By the end, you’ll know exactly how to create persuasive content, build trust, position your brand as an authority, and convert customers using proven psychological triggers.

Learn all the essential digital marketing skills in one powerful course. From social media platforms like Instagram, YouTube, Twitter, Pinterest, and LinkedIn to cross-platform strategy, content planning, and automation tools — this course covers everything you need to become job-ready.

What you’ll learn:

• How online marketplaces work (GMV, demographics, trends)

• Instagram, YouTube, Twitter (X), Pinterest & LinkedIn full training

• Strengths, weaknesses & best use cases for each platform

• Content creation, branding & repurposing techniques

• Budget planning and ROI measurement

• Tools for automation (Buffer, Hootsuite, Meta Suite)

• How to build real campaigns for businesses

Learn how Amul uses topical cartoon ads and simple humour to stay culturally relevant across generations.

See the playbook for real-time content creation — spotting trends, creating fast creatives, and multi-platform distribution.

Understand how consistency (same tone, mascot, tagline) builds massive brand recall over decades.

Learn practical checks: timing, cultural fit, and shareability — when to jump on a trend and when to skip.

End with quick action steps you can apply: a topical-ad checklist, micro-calendar, and a one-week rapid-response workflow.

SMS | Email | Whatsapp | Messenger

This module helps learners understand how to use Canva to create simple and attractive designs. Students will learn how to make posters, social media posts, presentations, and other creative designs easily, even if they have no design experience.

The course explains basic tools, templates, colors, fonts, and images in a clear and practical way. By the end of this module, learners will be able to create clean and professional designs for study, business, or personal use.

Website Building without Codes 

This lesson helps learners understand how a website layout works in WordPress. Students will learn how different parts of a website are arranged, such as the header, menu, pages, sidebar, content area, and footer. The lesson explains how these sections come together to create a clean and user-friendly website.

Learners will be guided on how to choose and use WordPress themes, understand page structure, and manage layouts using blocks and templates. The focus is on building a well-organized website that looks good and is easy for visitors to navigate.

By the end of this lesson, learners will be able to understand WordPress layouts clearly and confidently design basic website pages for education, business, or personal use.